Healthcare Marketplace
/22-24
About
Online store for digital health solutions
The Roche App Marketplace is a digital platform that offers a wide variety of applications designed for healthcare professionals and acts as a centralized hub for discovering, evaluating, and acquiring digital solutions.
Challenge
Disparate platforms and fragmented experience
One of the most significant challenges was the existence of scattered resources across various digital platforms, causing the inconsistent and fragmented customer experience and making it difficult for customers to locate and access information about Roche's digital products and solutions.
Goal
Building central offering solution
Our aim was to consolidate disparate platforms into a single, cohesive interface, thereby simplifying the user journey, improving access to information, and enhancing overall customer satisfaction.
We wanted to provide a cohesive digital experience to our customers along their web journey with a strong focus on customer centricity and personalization.
Cohesive digital experience: create a unified platform that provides a seamless and personalized experience for customers.
Simplification and optimization: streamline the user journey and break existing silos to simplify the offering process.
Positive customer experience: enhance accessibility to information, improve engagement, and foster a positive customer experience.
Solution: Centralized
Breaking silos with a unified platform
We designed a single, unified interface where all available digital products could be found, regardless of provider. This reduced the need for users to visit multiple websites or apps, streamlining the discovery process.
User Centered Design
Fostering decision making
The pain points highlighted by users include frustration with poor product information that lacks transparency, unbiased and scientific details, as well as comprehensive data about the product, all of which they consider essential in the decision-making process.
We focused on enhancing the decision-making drivers, particularly by improving content quality which, together with detailed technical data ensures that users receive in-depth information about each product.
Results
Complex challenges into smart solutions
By focusing on the needs of healthcare professionals and applying UX design principles, we created a cohesive and intuitive platform that allows easy access to essential digital health solutions.
The App Marketplace serves as a centralized platform for exploring and requesting digital products from both Roche and third-party providers, promoting business and clinical excellence. It ensures that healthcare professionals have everything they need at all times and facilitates easy access to healthcare markets for innovators and third-party app developers.